Coconut Water: A
Refreshing Blend Idea
What is Coconut Water?
Coconut water is the translucent, free flowing liquid
obtained from the inside of a coconut.
Sometimes referred to as coconut juice, coconut water should not be
confused with coconut milk or coconut cream, which are processed from the white
"meat" of the coconut.
For many years, coconut water has been used as a natural
source of hydration, wellness, and beauty.
Coconut water is nutritious, low in calories, fat fee and has no
cholesterol. It is also a very good
source of potassium and a good source of magnesium. It also contains other
essential electrolytes including calcium and phosphorus. Containing no refined sugars, and with only
one ingredient on its ingredient list, coconut water is nature's own miracle
sports drink.
The health benefits of coconut water are widely
accepted. 100% natural coconut water is
recognized by the World Health Organization (WHO) as a natural isotonic juice
and a natural source of essential electrolytes.
The "water or fluid of life" which has a similar chemical
makeup to human blood plasma naturally provides effective hydration and mineral
replenishment for aiding bodily and muscular functions.
Coconut
Water as an Ingredient
Coconut water can be safely labeled as 100% juice. In 2004, the IFU had determined that coconut
water is a fruit juice and is therefore subject to the regulations of
Codex. The new Codex General Standard
for Fruit Juices and Nectars was adopted
by the end of 2005. US FDA also
recognizes coconut water as 100% juice.
In addition to health benefits and 100% juice labeling, what
makes using coconut water concentrate (CWC) so compelling is that the standard
for CWC is 5 brix according to Codex (there is no standard by FDA and if asked,
we would argue that it should be closer to 4).
Simple
Blend Ideas
Working with coconut water presents an opportunity to create
a lower calorie, 100% juice blend that is innovative yet simple. To demonstrate some possibilities, we have
developed seven blend ideas, each containing only 4 ingredients. The constants are apple juice concentrate,
banana puree and coconut water concentrate.
The fourth is an exotic fruit that we also supply.
Apple juice is used to incorporate a commodity, which can
also be interchanged with other common juices such as grape and pear. Banana puree is included to give the product
consistency. Including coconut water
lowers overall calories while the use of an exotic fruit provides consumer
interest, marketing opportunities and appealing nutritional/labeling
possibilities.
So... four ingredients.
Simple, appealing, tasty and low in calories while maintaining 100%
juice claims!
Constants + Variables = Nutritional Value
|
Coconut
Water
|
Banana
|
Apple
|
Exotic
|
cal/100g
|
cal/8 oz
|
|
40%
|
5%
|
30%
|
Mangosteen @ 25%
|
42
|
100
|
|
40%
|
5%
|
30%
|
Dragonfruit @ 25%
|
36
|
85
|
|
47.5%
|
5%
|
45%
|
Coconut Cream @ 2.5%
|
40
|
96
|
|
45%
|
10%
|
40%
|
Passion Fruit @ 5%
|
39
|
94
|
|
40%
|
10%
|
35%
|
Guava @ 15%
|
41
|
97
|
|
45%
|
10%
|
40%
|
Acai @ 5%
|
41
|
97
|
|
40%
|
10%
|
40%
|
Mango @ 10%
|
42
|
100
|
Another
Idea: Cranberry
The prospect of a cranberry/coconut blend is particularly
interesting as a 100% cranberry juice is commercially infeasable due to its
inherent tartness. Blending cranberry
with coconut water presents a very interesting, low calorie, healthy
product. Also, blending coconut water
with high calorie products like apple and red concord grape juices sharply
reduce calories per serving, while coconut water imparts minimal flavor.
Your Source
for Coconut Water
Because we believe so strongly in the potential of CWC, we
are offering exclusive product formulation services to our customers. iTi's research and development technologists
can help you develop formulas for new products or reformulate existing
ones. We are equipped to provide samples
as well as conduct seminars and demonstrations in order to educate our
customers about coconut water and other exotic fruits. iTi would also like to extend an invitation
to visit our test kitchen for a hands-on demonstration of our products and
applications which may be relevant to your business. You can work side-by-side with our R&D
staff in the preparation of prototypes using your formulation or relying on our
library of prototype formulas as a starting point for your product. Let us help you take the guesswork out of
your development and move your new product along to market introduction. Contact us today for further information.
iTi Tropicals, Inc.
30 Gordon Ave.
Lawrenceville, NJ 08648
USA
609-987-0550
www.itiTropicals.com
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