Company and Fruit Industry News

Brazilians 'elect' new passion fruit Fanta

Tuesday May 22 2012

More than 8.2 million Brazilian consumers have voted to select a new Fanta flavour that will join the existing orange and grape flavours on the market.

Passion fruit was selected ahead of strawberry as the favourite among consumers who voted via Internet and text messages in the Fanta vs Fanta campaign. Large scale production of Fanta Passion Fruit is expected to start in June and it will be available in 350ml cans and 2-litre PET bottles.